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Sustainability and Social Responsibility

Purchase and Post-Purchase Intentions of Ethical Consumer Behavior

Authors
  • Su Yun Bae (Ohio State University)
  • Ruoh-Nah (Terry) Yan (Colorado State University)

Abstract

Two main streams of ethical consumer behavior are ethical consumerism and consumer ethics. While ethical consumerism is defined as consumers' decisions and behaviors to satisfy personal needs considering the results of their decisions with regard to environment and society (Ozkan, 2009), consumer ethics focuses on consumers' rightness of certain actions as a buyer during the purchase and post-purchase process (Dodge, Edwards, & Fullerton, 1996).

Keywords: consumer ethics, ethical consumerism, apparel

How to Cite:

Bae, S. & Yan, R., (2013) “Purchase and Post-Purchase Intentions of Ethical Consumer Behavior”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0