Merchandising/Marketing/Retailing: Management

Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty

Authors: Kim K. P. Johnson (University of Minnesota) , Hye-Young Kim (University of Minnesota) , Jung Mee Mun (University of Minnesota) , Ji Young Lee (University of Minnesota)

Abstract

With consumers shifting to Internet and mobile shopping, the demand for brick and mortar store shopping has decreased and in response, several major U.S. retail chains have downsized the number of their physical retail operations (Farfan, 2013). Yet, retailers have not completely said good bye to stores. Indeed there may be several key store attributes that retailers’ can focus on and continue to develop if they are interested in keeping customers shopping and buying in brick and mortar stores.

Keywords: shopping, attachment, enjoyment, Store, loyalty

How to Cite: Johnson, K. K. , Kim, H. , Mun, J. & Lee, J. (2013) “Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).