Consumer Behavior
Authors: Hyunjooo Im (University of Minnesota) , Hye-young Kim (University of Minnesota)
The fashion industry has witnessed drastic changes over the past few years. Technological development sparked innovations in many areas such as new production processes, marketing communications, virtual experiences on digital devices, etc. Much interest was concentrated on new technological advances in digital retail channels and consumer experiences (e.g., virtual fitting room) (e.g., Fiore & Jin, 2003) or on the process of design and/or production (e.g., mass-customization, co-design) (e.g., Ulrich, Anderson-Connell, & Wu, 2003).
Keywords: fashion, digital products, product attributes
How to Cite: Im, H. & Kim, H. (2013) “Fashion Digital Products: Rethinking Product Categories and Characteristics”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).