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Sustainability and Social Responsibility

Moving beyond tradeoffs: Creating shared value through mutually beneficial relationships

Authors
  • Allie Grotts (University of Missouri)
  • Jana Hawley (University of Missouri)

Abstract

Businesses are scrutinized for causing major social, environmental, and economic problems while prospering at the expense of the both society and the environment. However, Elkington’s (1998) theory of the triple bottom line theorized a different way of operating. Elkington (1998) provided the primary argument that businesses must not only consider, but also balance the triple bottom lines.

Keywords: corporate social responsibility, shared value, triple bottom line

How to Cite:

Grotts, A. & Hawley, J., (2013) “Moving beyond tradeoffs: Creating shared value through mutually beneficial relationships”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0