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Consumer Behavior

Profiling the Frequent Clothing Shopper

Authors
  • Ronald E. Goldsmith (Florida State University)
  • Leisa R. Flynn (University of Southern Mississippi)
  • Elizabeth B. Goldsmith (Florida State University)

Abstract

Frequent shoppers are an important segment of consumers for the clothing industry because they account for a disproportionate amount of sales and profits and play an important role in the fashion diffusion process. The purpose of this study was to test hypothesized characteristics that distinguish frequent shoppers clothing from other buyers. We focused on characteristics that have been studied by previous researchers and characteristics that have received less study, but are no less interesting and potentially important to clothing marketing and management.

Keywords: Spending, shopping, Clothing, Branding

How to Cite:

Goldsmith, R. E., Flynn, L. R. & Goldsmith, E. B., (2013) “Profiling the Frequent Clothing Shopper”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0