Job Expectations, Job Preference, and Learning Expectations of Apparel Merchandising and Design College Students
Abstract
The majority of current college students represent Gen Y (born between 1977 and 1992). The current workplace population includes 42% of Gen Yers, 31% of baby boomers, and 27% of Gen Xers; Gen Yers will make up 75% of the American workforce by 2025 (Treuren & Anderson, 2010). As they are just starting to impact the workplace, it is critical to understand the characteristics of Gen Y that might influence workplace environment.
Keywords: Merchandising, job expectation, design, job preference
How to Cite:
Ma, Y. & Hahn, K. H., (2013) “Job Expectations, Job Preference, and Learning Expectations of Apparel Merchandising and Design College Students”, International Textile and Apparel Association Annual Conference Proceedings 70(1).
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