@conference{itaa 2051, author = {Renee Baker, Hae Jin Gam, Jennifer Banning, Elisabeth Reed, Su Kyoung An}, title = {Fashion Change Agent Qualities among Tweens}, volume = {70}, year = {2013}, url = {https://www.iastatedigitalpress.com/itaa/article/id/2051/}, issue = {1}, abstract = {<p>Today, children are socialized as consumers at a younger age than any previous generation (Ekström, 2007). Dual working households and one-parent families can result in parents having less time, which creates a need for the child to play a larger role in household responsibilities, including making consumer decisions (Harper, Dewar, & Diack, 2003). The rapid pace of technological growth often leaves children savvier than their parents.</p>}, month = {1}, keywords = {brand commitment,tweens,fashion change agent}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }