Fashion Change Agent Qualities among Tweens
Abstract
Today, children are socialized as consumers at a younger age than any previous generation (Ekström, 2007). Dual working households and one-parent families can result in parents having less time, which creates a need for the child to play a larger role in household responsibilities, including making consumer decisions (Harper, Dewar, & Diack, 2003). The rapid pace of technological growth often leaves children savvier than their parents.
Keywords: brand commitment, tweens, fashion change agent
How to Cite:
Baker, R., Gam, H., Banning, J., Reed, E. & An, S., (2013) “Fashion Change Agent Qualities among Tweens”, International Textile and Apparel Association Annual Conference Proceedings 70(1).
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