Consumer Behavior

Mobile Apparel Shopping: Application to Innovation Theory

Authors: Nancy J. Rabolt (San Francisco State University) , Eliana Husari (San Francisco University)

Abstract

Our mobile devices have changed the way we think about apparel shopping. Today you can flip on your phone and buy a pair of jeans in under a minute. Mobile technology is becoming increasingly attractive as it converts traditional electronic commerce (e-commerce) into mobile commerce (m-commerce) (Min, Dong, & Chin, 2012) allowing consumers to conduct online transactions via devices such as smart phones and tablets.

Keywords: consumer, M-commerce, Behavior

How to Cite: Rabolt, N. J. & Husari, E. (2013) “Mobile Apparel Shopping: Application to Innovation Theory”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).