Design and Product Development

Decision Factors in Purchasing Denim Jeans: Comparison of Teens and College Students

Authors
  • Su-Jeong Hwang Shin (Texas Tech University)
  • Kelsey Campion (Texas Tech University)
  • Jinhee Lee (Wonkwang University)

Abstract

A pair of denim jeans is a daily fashion item that almost every teen and college-age individual owns and wears on a regular basis. The population of teens born between 1994 and 2010 is estimated to be more than 23 million and is the fastest growing segment in the apparel industry (Schrorer, 2012). Recent research (Setlow, 2000) has shown that apparel companies are targeting this growing population as they have large discretionary spending power.

Keywords: jeans, production, Marketing, Denim

How to Cite:

Shin, S. H., Campion, K. & Lee, J., (2013) “Decision Factors in Purchasing Denim Jeans: Comparison of Teens and College Students”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

Downloads:
Download pdf
View PDF

244 Views

91 Downloads

Published on
01 Jan 2013
Peer Reviewed