Social and Psychological Aspects

The Effect of Appearance Information on Favorableness Perception - The Role of Contingencies of Self-Worth and Self-Relevance

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Abstract

As online social networks evolve, people have more chances to encounter others’ profiles. According to Mussweiler et al. (2006), people tend to associate themselves with others’ profile information when encountering it. A situation in that an individual comes across others’ profiles becomes a social comparison (Festinger, 1954), and the information becomes a reference point for the comparison. As a receiver of the information, this study focuses on comparison process happened and investigates the mechanism of how people evaluate others’ appearance information in online social networks.

Keywords: Appearance, social comparison, contingencies of self-worth(CSW)

How to Cite:

Baek, E. & Choo, H., (2013) “The Effect of Appearance Information on Favorableness Perception - The Role of Contingencies of Self-Worth and Self-Relevance”, International Textile and Apparel Association Annual Conference Proceedings 70(1).