Consumer Behavior

Fair Trade Purchasers: How Are They Different From Non-Purchasers?

Authors
  • Sun Yun Bae (Ohio State University)
  • Ruah-Nah (Terry) Yan (Colorado State University)
  • Leslie Stoel (Ohio State University)

Abstract

The fair trade concept has received great attention from consumers due to its role in developing "sustainable and people-oriented business models" (Ma & Lee, 2012, p. 1). It was reported that more than 1.2 million marginalized producers in 58 developing countries benefited by fair trade certified sales in 2009 which represented approximately 4.4 billion USD (Fairtrade International, 2013).

Keywords: ethical consumption, ethical trait, Fair trade, Clothing involvement

How to Cite:

Bae, S., Yan, R. & Stoel, L., (2013) “Fair Trade Purchasers: How Are They Different From Non-Purchasers?”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed