Merchandising/Marketing/Retailing: Branding

Effects of App Name Suffixes and App Information Quality on Consumers’ Perceived App Value

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Abstract

The fast growth of smartphones, tablets, and other Internet connected devices allows consumers to use mobile applications (apps) to meet their varying needs. In the current market, only a few successful apps are widely accepted and downloaded by consumers, leaving the vast majority of the remaining ones barely tried. However, research has been scant to address potential factors influencing consumers’ purchase decision making for apps. This paper addresses this gap in the literature by proposing a unique perspective on the role of two app factors (1) app brand naming and (2) app information quality as well as a consumer factor, need for cognition, that may influence app consumers’ value perception for paid apps.

Keywords: app, suffix, information, Value

How to Cite:

Li, Y., Kwon, W. & Byun, S., (2013) “Effects of App Name Suffixes and App Information Quality on Consumers’ Perceived App Value”, International Textile and Apparel Association Annual Conference Proceedings 70(1).