An Exploratory Analysis of the Relationships between Individual Personality Characteristics and
the Perceptions of Virtual Merchandising

Julie A. Becker; Alphonso Bellamy

Social and Psychological Aspects

An Exploratory Analysis of the Relationships between Individual Personality Characteristics and the Perceptions of Virtual Merchandising

Authors: Julie A. Becker (Eastern Michigan University) , Alphonso Bellamy (Eastern Michigan University)

Abstract

Virtual merchandising is the use of a simulated environment consisting of computergenerated images representing a realistic setting in which one would be emerged. The virtual presence would involve interaction with an environment visually merchandised with items using color, sounds, and lights along with other display techniques to attract and motivate the target consumer to make an online purchase.

Keywords: Virtual merchandising, personality, presence, emotional intelligence

How to Cite: Becker, J. A. & Bellamy, A. (2013) “An Exploratory Analysis of the Relationships between Individual Personality Characteristics and the Perceptions of Virtual Merchandising”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).