Consumer Behavior

What’s Materialism? Testing the Two Dominant Perspectives on Materialism

Authors: Srikant Manchiraju (Iowa State University) , Zlatan Krizan (Iowa State University)

Abstract

Materialism is defined as “the importance a consumer attaches to worldly possessions” (Belk, 1984, p. 291). However, scholars (e.g., Larsen, Sirgy, & Wright, 1999; Shrum et al., 2012) have noted that the existing conceptualizations of materialism, and by extension measurement scales, have several drawbacks such as negative priori association and poor scale reliability (Larsen et al., 1999).

Keywords: Value, Materialism, personality

How to Cite: Manchiraju, S. & Krizan, Z. (2013) “What’s Materialism? Testing the Two Dominant Perspectives on Materialism”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).