Predictors of Purchase Intention toward Green Apparel Products:
A Cross-Cultural Investigation in the U.S. and China

Seung Bong Ko; Byoungho Jin

Consumer Behavior

Predictors of Purchase Intention toward Green Apparel Products: A Cross-Cultural Investigation in the U.S. and China

Authors: Seung Bong Ko (Texas A&M University) , Byoungho Jin (University of North Carolina)

Abstract

Despite the increase in interest in green apparel products (Hamilton & Zilberman, 2006), limited studies regarding consumers’ green behavior in apparel products have been conducted (Lee, 2011; Mahenc, 2008) and some focused only on green issues in the production stage without looking at consumer buying patterns. Another serious gap in green apparel consumption is limited understanding of green apparel consumption behaviors in other countries.

Keywords: Purchase intention, Cross-Culture, Green apparel products

How to Cite: Ko, S. & Jin, B. (2013) “Predictors of Purchase Intention toward Green Apparel Products: A Cross-Cultural Investigation in the U.S. and China”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).