Culture

The Evolution of Styletribes: A Netnographic Analysis

Authors: Jessica Strubel (University of North Texas) , Sanjukta Pookulangara (University of North Texas)

Abstract

Today’s technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (SNS) have become a cultural phenomenon that allows for individualistic consumerism.

Keywords: Styletribe, Neotribe, Consumption, Netnography

How to Cite: Strubel, J. & Pookulangara, S. (2013) “The Evolution of Styletribes: A Netnographic Analysis”, International Textile and Apparel Association Annual Conference Proceedings. 70(1).