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The Evolution of Styletribes: A Netnographic Analysis

Authors
  • Jessica Strubel (University of North Texas)
  • Sanjukta Pookulangara (University of North Texas)

Abstract

Today’s technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (SNS) have become a cultural phenomenon that allows for individualistic consumerism.

Keywords: Styletribe, Neotribe, Consumption, Netnography

How to Cite:

Strubel, J. & Pookulangara, S., (2013) “The Evolution of Styletribes: A Netnographic Analysis”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
01 Jan 2013
Peer Reviewed
License
Creative Commons Attribution 4.0