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Merchandising/Marketing/Retailing: Branding

Face Consciousness, Gender, and Money Attitudes

Authors
  • Seung-Hee Lee (Southern Illinois University)
  • Jane Evelyn Workman (Southern Illinois University)
  • Kwangho Jung (Seoul National University)

Abstract

The purpose of this study was to if money attitudes differ among consumers who differ in face consciousness and gender.

How to Cite:

Lee, S., Workman, J. E. & Jung, K., (2017) “Face Consciousness, Gender, and Money Attitudes”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed
License
Creative Commons Attribution 4.0