Merchandising/Marketing/Retailing: Branding

Face Consciousness, Gender, and Money Attitudes

Authors: Seung-Hee Lee (Southern Illinois University) , Jane Evelyn Workman (Southern Illinois University) , Kwangho Jung (Seoul National University)

Abstract

The purpose of this study was to if money attitudes differ among consumers who differ in face consciousness and gender.

Keywords:

How to Cite: Lee, S. , Workman, J. E. & Jung, K. (2017) “Face Consciousness, Gender, and Money Attitudes”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).