Young Consumer's Sustainability Knowledge and Concerns about Sustainable Clothing: A Perspective from Chinese Post-90s' College Students

Jin Su; Jianheng Zhou; Kittichai Watchravesringkan

Sustainability and Social Responsibility

Young Consumer's Sustainability Knowledge and Concerns about Sustainable Clothing: A Perspective from Chinese Post-90s' College Students

Authors: Jin Su (The University of North Carolina at Greensboro) , Jianheng Zhou (Donghua University) , Kittichai Watchravesringkan (The University of North Carolina at Greensboro)

Abstract

This study aims to fill the literature gap by examining Chinese post-90s' college students' perceptions of sustainable clothing. Specifically, drawing on the theoretical work of theory of reasoned action (Ajzen & Fishbein, 1980) and apparel sustainability perspective (Dickson, 2010), we investigated how Chinese college student's sustainability knowledge and their concerns about sustainable apparel impact their attitude.

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How to Cite: Su, J. , Zhou, J. & Watchravesringkan, K. (2017) “Young Consumer's Sustainability Knowledge and Concerns about Sustainable Clothing: A Perspective from Chinese Post-90s' College Students”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).