Merchandising/Marketing/Retailing: Branding

How AI’s Role Impacts Perceptions of AI Ad Image vs. Artwork

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Abstract

Generative AI is unleashing the next era of productivity by allowing more efficient, semi-automated content creation. Content created using AI can be for various purposes, such as commercial (e.g., advertising image) and noncommercial (e.g., artwork). However, despite recent research exploring consumer responses to AI-generated content, the knowledge of how people perceive commercial and noncommercial AI images differently is limited. This is important because understanding people’s receptivity, which likely differs depending on the content’s purposes, is necessary to establish ways to communicate about AI content creation properly and effectively with consumers. Thus, the purpose of this study is to explore how consumers shape receptivity toward AI content creation for commercial versus noncommercial purposes differently (RQ1).

Keywords: AI content creation, machine-made effects, AI ads, AI artwork

How to Cite:

Lee, G., Park, J. & Kim, H., (2025) “How AI’s Role Impacts Perceptions of AI Ad Image vs. Artwork”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18835