Skip to main content
Textile and Apparel Industries

Reshaping Fashion Industry System in South Korea: A Reflexive Thematic Analysis from the Perspectives of SMEs

Authors
  • Hyo Jung (Julie) Chang (Texas Tech University)
  • Min Jung Kim orcid logo (Texas Tech University)
  • Jo Woon Chong

Abstract

The fashion industry in South Korea has undergone a remarkable transformation and growth since the 1970s (Kim & Han, 2012). During the earlier decades, the country witnessed a significant turning point with the emergence of textile and garment manufacturing as key sectors. However, from the early 21st century and onward, the fashion industry in South Korea continued its evolution, propelled by technological advancements and innovation (Kim & Park, 2023). Particularly, Seoul, the capital of South Korea, has emerged as a leading fashion hub in Asia, attracting global industry professionals (Yun et al., 2019). The nation has become renowned for its fast-fashion production capabilities and embraced digital platforms, revolutionizing production and marketing strategies. Thus, the purpose of this study is to explore the challenges and opportunities in the fashion industry in South Korea, particularly related to technology, for fashion SMEs, with the aim of revitalizing the fashion ecosystem and enterprises in South Korea. 

 

Keywords: fashion SMEs in South Korea, technology, challenges, opportunities, reflexive thematic analysis

How to Cite:

Chang, H., Kim, M. & Chong, J., (2025) “Reshaping Fashion Industry System in South Korea: A Reflexive Thematic Analysis from the Perspectives of SMEs”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18762

Downloads:
Download PDF
View PDF

79 Views

13 Downloads

Published on
2025-01-18

Peer Reviewed