Reshaping Fashion Industry System in South Korea: A Reflexive Thematic Analysis from the Perspectives of SMEs
Abstract
The fashion industry in South Korea has undergone a remarkable transformation and growth since the 1970s (Kim & Han, 2012). During the earlier decades, the country witnessed a significant turning point with the emergence of textile and garment manufacturing as key sectors. However, from the early 21st century and onward, the fashion industry in South Korea continued its evolution, propelled by technological advancements and innovation (Kim & Park, 2023). Particularly, Seoul, the capital of South Korea, has emerged as a leading fashion hub in Asia, attracting global industry professionals (Yun et al., 2019). The nation has become renowned for its fast-fashion production capabilities and embraced digital platforms, revolutionizing production and marketing strategies. Thus, the purpose of this study is to explore the challenges and opportunities in the fashion industry in South Korea, particularly related to technology, for fashion SMEs, with the aim of revitalizing the fashion ecosystem and enterprises in South Korea.
Keywords: fashion SMEs in South Korea, technology, challenges, opportunities, reflexive thematic analysis
How to Cite:
Chang, H., Kim, M. & Chong, J., (2025) “Reshaping Fashion Industry System in South Korea: A Reflexive Thematic Analysis from the Perspectives of SMEs”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18762
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