Fashioning Success based on Sneaker Culture: A Case Study
Abstract
Considering the unique role of sneakerheads and sneaker culture, this study aims to investigate how a customer-oriented fashion brand based on the sneaker culture leads to contemporary consumption trends. To achieve the study purpose, this research employs Porter's five forces model to analyze the competitive environment of a customer-oriented sneaker market sector.
Keywords: Sneaker Culture, Sneakers, Sneakerheads, KITH
How to Cite:
Shin, D. & Su, J., (2025) “Fashioning Success based on Sneaker Culture: A Case Study”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18711
Downloads:
Download PDF
View PDF
585 Views
139 Downloads