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Sustainability and Social Responsibility

Understanding Thrifting Behavior of Hispanic Gen Z Consumers

Authors
  • Andrea Avalos Lujan (California State Polytechnic University, Pomona)
  • Md Arif Iqbal (California State Polytechnic University, Pomona)

Abstract

This study intended to understand the behavior of Hispanic Gen Z consumers when purchasing second-hand clothing. A qualitative research design was considered, and following a snowball sampling approach, in-depth interviews were conducted with 25 participants who self-identified as Latino/Hispanic and had an age range of 18-26. A comprehensive thematic analysis identified three main themes: thrifting as a trend, shift in perspectives, and positive emotions associated with thrifting. Findings suggest that social media plays the most significant influence in this rise of thrifting in the Hispanic Gen Z population, which has increased demand for secondhand clothing as a budget-friendly alternative. Participants mentioned that the shame and stigma surrounding secondhand clothing are turning it into something desirable and beneficial. Several participants noted that thrifting is a rewarding and relaxing experience. The findings of this study demonstrate a potential change in attitudes toward consumption and materialism within the Hispanic Gen Z community. 

Keywords: Thrifting, Fashion, Hispanic, Gen Z, Consumer Behavior, Secondhand Clothing

How to Cite:

Avalos Lujan, A. & Iqbal, M., (2025) “Understanding Thrifting Behavior of Hispanic Gen Z Consumers”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18653

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Published on
2025-01-15