Constructive Controversy on Fashion from Plastic: Perceived Value, Attitude, and Purchase Intentions Toward Apparel Made of Recycled Polyester Fabric
Abstract
The textile and apparel industry, while economically significant, remains one of the largest environmental polluters. Recycled polyester offers sustainability benefits, but challenges such as health risks from VOC emissions, difficulty collecting ocean plastics, and unclear consumer perceptions hinder its adoption. This study explores how consumers’ perceived functional, emotional, and social values of apparel made from recycled polyester influence their attitudes and purchase intentions. Using the Value-Attitude-Behavior (VAB) model, the research proposes to examine value for money, environmental consciousness, and age as potential moderators in these relationships. The study employs constructive controversy by presenting both pros and cons to enable informed decision-making. Insights will be collected via an online survey targeting diverse age groups (Gen Z, Gen Y, and Gen X) to develop effective communication strategies. Findings will advance sustainable fashion practices, offering actionable guidance for academics, manufacturers, and retailers to promote apparel made from recycled polyester and encourage consumer adoption.
Keywords: Recycled Polyester, Constructive Controversy, Sustainable Fashion, Sustainability
How to Cite:
AL-AMIN, F. & Sadachar, A., (2025) “Constructive Controversy on Fashion from Plastic: Perceived Value, Attitude, and Purchase Intentions Toward Apparel Made of Recycled Polyester Fabric”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18644
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