Sustainability and Social Responsibility

The Landscape of Adaptive Apparel: An Investigation of Current Brands’ Strategies for Meeting the Unmet Needs of People with Disabilities

Authors: Jin Su (Univeristy of North Carolina at Greensboro) , Melanie Carrico (University of North Carolina at Greensboro) , Cadye Murphy (UNC-Greensboro) , Xiao Tong (The University of Alabama) , Brian Taylor (The University of Alabama)

Abstract

The purpose of this study is to gain a holistic understanding of the adaptive apparel sector by performing a market analysis. We investigate the market potential and identify potential gaps to enhance the industry’s understanding of producing and marketing adaptive apparel products.

Keywords: adaptive apparel, brand strategies, people with disabilities, market analysis

How to Cite: Su, J. , Carrico, M. , Murphy, C. , Tong, X. & Taylor, B. (2025) “The Landscape of Adaptive Apparel: An Investigation of Current Brands’ Strategies for Meeting the Unmet Needs of People with Disabilities”, International Textile and Apparel Association Annual Conference Proceedings. 81(1). doi: https://doi.org/10.31274/itaa.18516