Textile and Apparel Industries

Benefits in Adopting Blockchain Technology in Fashion Products

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Abstract

Blockchain technology is a new type of evolving technology that utilizes a specific data structure consisting of a chain of hash-linked data blocks. A blockchain is a shared distributed ledger that digitally records and connects transactions in a chain that contains the entire history or origins of an asset. Only after a transaction has been validated by a consensus protocol is it included in the blockchain, and each log is encrypted for added protection (Baharmand, Maghsoudi, & Coppi, 2021). Despite that blockchain technology has been in place for many years, it has not been widely adopted in the fashion industry (Das, 2021). In addition, the benefits of adopting blockchain technology in the fashion industry has not been academically explored with an appropriate theoretical framework. In this study, we would like to explore how blockchain technology can help marketing fashion products by investigating potential benefits of adopting blockchain technology in the fashion supply chain, which may provide opportunities in creating a higher demand for sustainable fashion products and reduce the level of greenwashing, while increasing the level of environmental and social sustainability.

Keywords: Blockchain, supply chain, sustainability

How to Cite:

Yang, J. & Bell, N., (2024) “Benefits in Adopting Blockchain Technology in Fashion Products”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17603