Merchandising/Marketing/Retailing: Management

Motivations for Growing Hemp: Insights from Hemp Production, Disposition, and Income Survey

  • Fahima Islam (West Virginia University)
  • Debanjan Das orcid logo (West Virginia University)


Hemp, known for its sustainability, presents opportunities for farmers to diversify crops, yet challenges like market data gaps and overproduction persist. The study explores motivations for growing industrial hemp among U.S. farmers using USDA's 2021 Hemp Production Survey data. Analyzing factors like gender, age, occupation, farming experience, and harvest prices, it assesses their impact on hemp production for fiber, floral, grain, and seed. Descriptive statistics reveal a predominantly male demographic with farming as the primary occupation. Chi-square and t-tests examine the impact of demographic variables on hemp harvesting and motivations. Results indicate that years of farm operation and harvest prices significantly influence the type of hemp product grown, while gender, age, and race show no impact. The study fills a research gap by exploring farmers' willingness to grow hemp and addressing social and economic aspects. Findings offer valuable insights for policymakers, researchers, and farmers navigating the evolving U.S. hemp industry.

Keywords: Hemp industry, Hemp Cultivation, Economic Viability, Farming Practices, Industrial Hemp

How to Cite:

Islam, F. & Das, D., (2024) “Motivations for Growing Hemp: Insights from Hemp Production, Disposition, and Income Survey”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi:



Published on
25 Jan 2024
Peer Reviewed