Undergraduate Research

The Role of Haute Couture in Today’s Fashion Industry

  • Morgan Narby (Washington State University)
  • Xingqiu Lou (Kent State University)


This study aims to provide a comprehensive understanding of modern haute couture and its contributions to the mass-market fashion industry through the perspectives of professionals, educators, and students in the field. Data were collected through 10 in-depth, semi-structured interviews. Participants were selected based on their experience in design and/or merchandising in the fashion industry, with a focus on their knowledge of both historical and modern haute couture. The insights gained from this research suggest that, despite debates surrounding the role of haute couture in the changing fashion industry, it remains a significant and influential force in shaping the direction of the fashion industry. The information gathered from the interviews can serve as a valuable resource for fashion designers, educators, and industry professionals seeking to understand the impact of haute couture on contemporary fashion trends and future developments.

Keywords: Haute couture, trick across, fashion, interview

How to Cite:

Narby, M. & Lou, X., (2024) “The Role of Haute Couture in Today’s Fashion Industry”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17430



Published on
25 Jan 2024
Peer Reviewed