Aesthetics, Design, and Product Development

Fashion and Optometry: A Collaborative Partnership

  • Theresa Ann Lopez (University of the Incarnate Word)
  • Sharon Welkey (University of the Incarnate Word)


The task for the Fashion Management Department was daunting, but exciting. How do you make a lab coat functional yet appealing to optometry students? The Dean of the Optometry School approached the Fashion Department about designing a laboratory jacket with direct input from the students. In a focus group eight students representing all levels of the Optometry School expressed their needs, concerns and visions for their future lab coat. The major deliverables included: better garment fit for male and female students, comfort, additional pockets, launderability, added length in garment, removable collar, embroidered name, and different locations of the two patches.

Keywords: design, product/specification development, collaboration

How to Cite:

Lopez, T. A. & Welkey, S., (2012) “Fashion and Optometry: A Collaborative Partnership”, International Textile and Apparel Association Annual Conference Proceedings 69(1). doi:

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Published on
13 Nov 2012
Peer Reviewed