Consumer Behavior

The Modern Bee: Motivations and Social Engagement of Quilters

Author: Tammy R. Kinley (University of North Texas)

Abstract

The purpose of this exploratory qualitative study was to lean about the community quilting habits of a sample of quilters, and to determine their use of social media under the structure of the Uses and Gratifications theory.  Data were collected from 10 quilters, who all use social media for quilt-related communication.  The most used social site for interactions with other quilters was Facebook.

Keywords: Quilting, Social Media, Uses and Gratifications Theory

How to Cite: Kinley, T. R. (2024) “The Modern Bee: Motivations and Social Engagement of Quilters”, International Textile and Apparel Association Annual Conference Proceedings. 80(1). doi: https://doi.org/10.31274/itaa.17182