Consumer Behavior

Chinese tourists' shopping behavior in the United States

  • Lizhu Davis (California State University Fresno)
  • Xiaowen Qiu (California State University Fresno)
  • Dean Davis (California State University Fresno)


Chinese tourists have become very important in the tourist market. With more of them traveling to the United States, it is becoming critical to understand their shopping behavior. Therefore, the purpose of this study was to investigate Chinese tourists' shopping motivations and decision making processes when they travel in the United States. A qualitative research with personal in-depth interview was conducted. The findings reveal that Chinese tourist mainly purchase branded US apparel, handbags, shoes, and cosmetics; and their major shopping destination is outlet malls. Overall, price value and product quality/authenticity are two key shopping motivations for Chinese tourists.

How to Cite:

Davis, L. & Qiu, X. & Davis, D., (2017) “Chinese tourists' shopping behavior in the United States”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

Download pdf
View PDF



Published on
01 Jan 2017
Peer Reviewed