Consumer Behavior

An Empirical Study on Chinese Adolescents' Fashion Involvement

Authors: Jin Su (The University of North Carolina at Greensboro, USA) , Xiao Tong (The University of Alabama, USA)

Abstract

The research fills the literature gap by utilizing the theories of consumer socialization, the theory of the "extended self" and fashion clothing perspectives in the context of China's adolescents.

Keywords:

How to Cite: Su, J. & Tong, X. (2017) “An Empirical Study on Chinese Adolescents' Fashion Involvement”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).