An Empirical Study on Chinese Adolescents' Fashion Involvement
Abstract
The research fills the literature gap by utilizing the theories of consumer socialization, the theory of the "extended self" and fashion clothing perspectives in the context of China's adolescents.
How to Cite:
Su, J. & Tong, X., (2017) “An Empirical Study on Chinese Adolescents' Fashion Involvement”, International Textile and Apparel Association Annual Conference Proceedings 74(1).
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