Consumer Behavior

Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?

Authors: Maria Gil (North Carolina Wesleyan University) , Jin Su (Univeristy of North Carolina at Greensboro)

Abstract

The study’s objective is to empirically investigate the impact of cosmopolitan consumer orientation on the consumption of sustainable apparel cross-culturally, including the US, Ecuador, and India. 

Keywords: cosmopolitan consumer orientation, sustainable apparel, the US, Ecuador, India

How to Cite: Gil, M. & Su, J. (2022) “Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?”, International Textile and Apparel Association Annual Conference Proceedings. 79(1). doi: https://doi.org/10.31274/itaa.15910