Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?
Abstract
The study’s objective is to empirically investigate the impact of cosmopolitan consumer orientation on the consumption of sustainable apparel cross-culturally, including the US, Ecuador, and India.
Keywords: cosmopolitan consumer orientation, sustainable apparel, the US, Ecuador, India
How to Cite:
Gil, M. & Su, J., (2022) “Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15910
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