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Consumer Behavior

Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?

Authors
  • Maria Gil (North Carolina Wesleyan University)
  • Jin Su (Univeristy of North Carolina at Greensboro)

Abstract

The study’s objective is to empirically investigate the impact of cosmopolitan consumer orientation on the consumption of sustainable apparel cross-culturally, including the US, Ecuador, and India. 


Keywords: cosmopolitan consumer orientation, sustainable apparel, the US, Ecuador, India

How to Cite:

Gil, M. & Su, J., (2022) “Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15910

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Published on
31 Dec 2022
Peer Reviewed
License
Creative Commons Attribution 4.0