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Consumer Behavior

Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?

Authors
  • Maria Gil (North Carolina Wesleyan University)
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)

Abstract

The study’s objective is to empirically investigate the impact of cosmopolitan consumer orientation on the consumption of sustainable apparel cross-culturally, including the US, Ecuador, and India. 


Keywords: cosmopolitan consumer orientation, sustainable apparel, the US, Ecuador, India

How to Cite:

Gil, M. & Su, J., (2022) “Does Cosmopolitan Consumer Orientation Predict Consumers’ Sustainable Apparel Behavior Cross-culturally?”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15910

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Published on
2022-12-31

Peer Reviewed

License

Creative Commons Attribution 4.0