Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude
Abstract
This study aims to examine if an individual's belief about the malleability of the world will create the attitude-behavioral intention gap in sustainable consumption.
Keywords: Sustainable Consumption, Attitude behavior gap, Implicit theory
How to Cite:
Kim, D. & Whang, C., (2022) “Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15895
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