Analysis of Fashion Trend Forecasting Industry: Challenges, Opportunities, and Outlooks
Abstract
Through analysis of scholarly articles on fashion trend forecasting, investigation of major industry players, and interviews with industry professionals, the results of the study offer insights into the current state of the trend forecasting industry regarding the major shifts and the processes that take place. The results of this study also indicate that the changing landscape of the fashion industry, as well as FTF, pose many key challenges described in the paper. Given the major shifts within the fashion industry, the FTF sector has an opportunity to lead these changes. Implications for FTF companies and professionals are presented.
Keywords: fashion trend, forecasting agencies, technology
How to Cite:
Speight, L. & Karpova, E., (2022) “Analysis of Fashion Trend Forecasting Industry: Challenges, Opportunities, and Outlooks”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.15872
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