@conference{itaa 15802, author = {Sukyung Seo, Nancy J. Hodges, Jin Su}, title = {Coping With the COVID-19 Pandemic Crisis by Self-Gifting: An Empirical Investigation}, volume = {79}, year = {2022}, url = {https://www.iastatedigitalpress.com/itaa/article/id/15802/}, issue = {1}, doi = {10.31274/itaa.15802}, abstract = {<p>The purpose of this study was to examine the extent to which COVID-induced negative affective states, such as anxiety, depression, and loneliness, influence consumers' therapeutic self-gifting behavior. An online survey was conducted to collect data via Amazon MTurk. Survey questions were adopted from existing self-gifting scales. The SEM results indicated that perceived threat of COVID-pandemic had a strong direct effect on therapeutic self-gifting behavior and also triggered anxiety, which, in turn, served as an antecedent to both depression and loneliness. Depression was found to influence therapeutic self-gifting behavior. Loneliness, in turn, strongly influenced depression; however, the direct impact of loneliness on therapeutic self-gifting behavior was not significant. Results provide empirical evidence of the ways that consumers' affective states have been influenced by the perceived threat of COVID-19, including the extent to which it plays a role in their self-gifting behaviors.</p>}, month = {12}, keywords = {COVID-pandemic,Therapeutic Self-Gifting behavior,Stimuli-Organism-Response,Coping Strategy,Consumer psychology}, issn = {2769-0512}, publisher={Iowa State University Digital Press}, journal = {International Textile and Apparel Association Annual Conference Proceedings} }