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Sustainability and Social Responsibility

Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values

Authors
  • Sonali Diddi (Colorado State University)
  • Brittany Bloodhart (Colorado State University)
  • Ruoh-Nan Yan (Colorado State University)
  • Vickie Bajtelsmit (Colorado State University)
  • Katie McShane (Colorado State University)

Abstract

The study examines the influence of shopping utilitarian values, impulsive buying tendency, and consumer self-identity on young consumers' intentions to engage in sustainable clothing consumption (SCC) practices. Additionally the study also investigates the moderating effect of Schwartz self-transcendence and self-enhancement values between antecedents and SCC behavioral intentions.

How to Cite:

Diddi, S., Bloodhart, B., Yan, R., Bajtelsmit, V. & McShane, K., (2017) “Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed
License
Creative Commons Attribution 4.0