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Sustainability and Social Responsibility

Sustainability Perceptions and Emotions Related to Fast Fashion: College Student Perspectives

Authors
  • Ruoh-Nan (Terry) Yan (Colorado State University)
  • Sonali Diddi (Colorado State University)
  • Brittany Bloodhart (Colorado State University)
  • Katie McShane (Colorado State University)
  • Vickie Bajtelsmit (Colorado State University)

Abstract

The purpose of this study was to understand college-aged consumers awareness of sustainability impacts related to their clothing consumption and identify the emotions they attach to fast-fashion vs. sustainable clothing consumption. The study also explored ways in which college-aged consumers may be willing to engage in more sustainable clothing consumption practices.

How to Cite:

Yan, R., Diddi, S., Bloodhart, B., McShane, K. & Bajtelsmit, V., (2017) “Sustainability Perceptions and Emotions Related to Fast Fashion: College Student Perspectives”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
01 Jan 2017
Peer Reviewed
License
Creative Commons Attribution 4.0