Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior
Abstract
This study utilizes the theory of reasoned action (TRA) by Ajzen and Fishbein (1980) and consumer value perspective (Schwartz, 1992) as theoretical framework and it focuses on college students' perceptions of and consumption behavior towards sustainable apparel products.
How to Cite:
Su, J., Watchravesringkan, K. & Gil, M., (2017) “Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior”, International Textile and Apparel Association Annual Conference Proceedings 74(1).
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