Sustainability and Social Responsibility

Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior

Authors: Jin Su (The University of North Carolina at Greensboro) , Kittichai Watchravesringkan (The University of North Carolina at Greensboro) , Maria Gil (The University of North Carolina at Greensboro)

Abstract

This study utilizes the theory of reasoned action (TRA) by Ajzen and Fishbein (1980) and consumer value perspective (Schwartz, 1992) as theoretical framework and it focuses on college students' perceptions of and consumption behavior towards sustainable apparel products.

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How to Cite: Su, J. , Watchravesringkan, K. & Gil, M. (2017) “Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior”, International Textile and Apparel Association Annual Conference Proceedings. 74(1).