Success Story of Professional Laundry Service in Korea
Abstract
The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation.
How to Cite:
Kim, J. & Lee, K., (2018) “Success Story of Professional Laundry Service in Korea”, International Textile and Apparel Association Annual Conference Proceedings 75(1).
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