Concurrent Sessions
Author: Jennifer Yurchisin (University of Minnesota)
The purpose of this research was to gather data to define what comprised kiosk retailing. The study was guided by the following questions: (1) How many different types of kiosks existed and what were the distinguishing characteristics of each type? (2) What was the type and amount of merchandise kiosk retailers offered to their customers? (3) What types of sales approaches were used? (4) How were issues of security handled? (5) What plans did these retailers have for expanding their businesses? Interviews were conducted with 26 kiosk retailers.
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How to Cite: Yurchisin, J. (1998) “Defining the Boundaries of Kiosk Retailing”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).