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Consumer Adoption of the Internet for Apparel Shopping: Theoretical Model Development

Authors: Eunah Yoh (Iowa State University) , Mary Lynn Damhorst (Iowa State University)

Abstract

The present study examined the influence of three components-psychological factors (beliefs, attitude), social factors (social support, social acceptance), and prior experience (prior experience with mail order shopping, the Internet)-on apparel buying intention through the Internet. Study objectives were (1) to examine consumers' experience with mail order and Internet apparel shopping and (2) to propose a theoretical model describing consumer adoption of the Internet for apparel shopping by incorporating two social-psychological theories-the theory of reasoned action (Fish-bein & Ajzen, 1975) and the theory of innova-tion adoption (Rogers, 1995).

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How to Cite: Yoh, E. & Damhorst, M. L. (1998) “Consumer Adoption of the Internet for Apparel Shopping: Theoretical Model Development”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).