Concurrent Sessions

A Comparative Analysis of Shopping Orientation Between Ethnically Diverse Consumers

Authors
  • Heewon Sung (Michigan State University)
  • Brigitte Burgess (University of Georgia)

Abstract

The study of shopping orientation has interested many researchers in the past, but empirical studies related to some population segments have not been previously addressed. The purpose of this study was to examine the relationship between culture of college students (Koreans vs Americans) and purchase behavior in terms of shopping orientation. The sample consisted of Korean and American students at two Midwestern universities, and surveys were administered.

How to Cite:

Sung, H. & Burgess, B., (1998) “A Comparative Analysis of Shopping Orientation Between Ethnically Diverse Consumers”, International Textile and Apparel Association Annual Conference Proceedings 1999(1).

151 Views

70 Downloads

Published on
31 Dec 1998
License