Concurrent Sessions

Business Etiquette in Germany and Austria As Perceived by American Tourists

Author: Tana Stufflebean (University of Central Oklahoma)

Abstract

Gift etiquette and appropriate dress have become an important part of the domestic and international business cultures and are often used to promote goods or services as a way to strengthen relationships with customers and suppliers.

Keywords:

How to Cite: Stufflebean, T. (1998) “Business Etiquette in Germany and Austria As Perceived by American Tourists”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).