Chinese Consumers’ Attitudes Toward US-Made Clothing

Dong Shen; Marsha A. Dickson; Sharron Lennon; Catherine P. Montalto; Li Zhang

Concurrent Sessions

Chinese Consumers’ Attitudes Toward US-Made Clothing

Authors: Dong Shen (The Ohio State University) , Marsha A. Dickson (The Ohio State University) , Sharron Lennon (The Ohio State University) , Catherine P. Montalto (The Ohio State University) , Li Zhang (University of Missouri)

Abstract

This study investigated Chinese consumers' attitudes toward US-made clothing. Previous research suggests that consumers in developing countries hold more positive attitudes toward clothing from developed countries than domestic clothing. The differing attitudes may be due to cultural differences.

Keywords:

How to Cite: Shen, D. , Dickson, M. A. , Lennon, S. , Montalto, C. P. & Zhang, L. (1998) “Chinese Consumers’ Attitudes Toward US-Made Clothing”, International Textile and Apparel Association Annual Conference Proceedings. 1999(1).